GSC Cleaner + Quick Wins

Clean Search Console data and discover optimization opportunities

Not connected

Connect to Google Search Console to eventually fetch data directly instead of uploading CSVs.

GSC Data Input

Choose data source
CSV file exported from Google Search Console

Drop your GSC CSV file here or click to browse

Supports CSV exports from Google Search Console

Expected CSV Format

Your CSV should contain these columns (column names are case-insensitive):

Query, Page, Clicks, Impressions, CTR, Position

Analysis Options

Types of opportunities to detect

Quick Win Types

  • Low CTR: High impressions + low click rate
  • Near Page One: Ranking positions 11-20
  • High Impressions: Keywords with visibility
  • Position Decline: Dropping rankings (time-series data)

Pro Tip

Focus on Low CTR opportunities first - improving click-through rates has immediate impact on traffic without changing rankings.

GSC Cleaner Tutorial

What This Tool Does:

GSC Cleaner is a comprehensive tool that:

  • Cleans GSC Data: Removes duplicates, normalizes URLs, calculates missing CTR values, and standardizes column names
  • Analyzes Performance: Provides high-level metrics including total clicks, impressions, average CTR, and average position
  • Identifies Quick Wins: Automatically detects optimization opportunities with high potential ROI
  • Exports Clean Data: Download cleaned CSV files ready for further analysis or reporting

How to Use:

  1. Export from GSC: Go to Google Search Console → Performance → Export → Download CSV
  2. Upload CSV: Drag and drop your GSC export into the upload zone
  3. Select Opportunities: Choose which types of quick wins to detect (Low CTR, Near Page One, etc.)
  4. Process: Click "Clean & Analyze" to process your data
  5. Review Results: Examine the stats dashboard and opportunity tables
  6. Download Reports: Export cleaned data or specific opportunity reports

Quick Win Types:

Type Criteria Action
Low CTR Impressions > 100 AND CTR < 2% Optimize title tags and meta descriptions to improve click-through rates
Near Page One Position between 11-20 Improve content quality, add internal links, optimize for featured snippets
High Impressions Impressions > 1000 High visibility keywords - focus on conversion optimization
Position Decline Ranking dropped > 5 positions Investigate competitor changes, update outdated content

Best Practices:

  • Export Full Date Range: Use at least 3-6 months of data for meaningful insights
  • Filter by Device/Country: Analyze mobile vs desktop or specific countries separately for more targeted optimizations
  • Prioritize Low CTR Wins: These have immediate impact - no ranking changes needed
  • Track Changes: Re-export monthly and compare cleaned data to measure optimization impact
  • Combine with Other Tools: Use cleaned data with URL Toolkit or Cannibalization Analyzer for deeper insights

CSV Format Requirements:

Your GSC export must include these columns (case-insensitive):

  • Query - The search keyword
  • Page - The landing page URL
  • Clicks - Number of clicks
  • Impressions - Number of impressions
  • CTR - Click-through rate (percentage)
  • Position - Average ranking position