Organic Visibility Audit
A deep dive into your GSC and SERP data to figure out where the actual leverage is. Cannibalization, decay, ranking distribution, and the keywords you're sitting on without realising.
Why this matters
Most sites have plenty of pages ranking. The problem is usually that they're ranking on page two, competing with each other for the same query, or quietly losing positions month after month without anyone noticing. Fixing those is almost always faster (and cheaper) than writing more new content.
This audit reads your GSC data the way I'd read it for myself. Then I tell you which 15 things actually matter and which 200 you can ignore.
What's included
Everything pulled from your real data, not industry guesses
Ranking distribution
Where you sit in positions 4-20, the actual leverage zone. Page-one wins live here. Most "more content" briefs would be better off optimising what's already in this band.
Cannibalization
Queries where two or three of your URLs are competing. Which one Google actually prefers, what the others should do instead (consolidate, redirect, or refocus).
Content decay
Pages losing rankings month over month, sorted by traffic loss. Often easier to fix than to replace, and the lift is usually faster than fresh content.
Untapped opportunities
Terms you rank for accidentally with decent impressions but a weak page behind them. Build a real page for those queries and you'll often jump several positions.
Brand vs non-brand split
How much of your traffic is people who already know you. Useful for setting expectations and for spotting when a "drop" is actually a brand awareness issue, not an SEO one.
Long-tail vs head performance
Where your traffic is actually coming from. Plenty of sites think they're winning on big terms while 80% of clicks come from a long tail nobody's tracking.
What you get
A prioritised list of what to optimise, prune, merge, or expand. Not a 60-page slide deck. A working document built from your actual GSC data, with the queries, URLs, and impact estimates next to each recommendation.
A 30-minute call to walk through the priorities, plus follow-up questions over email for two weeks afterwards.
Common questions
How much GSC data do you need?
At least 6 months. 12 to 16 months is better, since seasonal patterns and the year-over-year comparisons make a real difference. If you have less, the audit still works but the decay analysis gets weaker.
Do I need a paid SERP API or rank tracker?
No. Your GSC export is enough for almost all of it. If you have an Ahrefs or Semrush account I can pull additional context on competitors, but it's not required.
Can you also tell me what content to write?
The audit will surface gaps and opportunities. Briefs and editorial planning fit better under the ongoing content service. I'd rather show you what exists than sell you on what doesn't yet.
What if my traffic just dropped?
This audit can absolutely help you diagnose a drop, especially if it's a slow decay or a partial loss across a content cluster. For sudden across-the-board drops, technical SEO is usually a better starting point.
Want to know what your data is hiding?
Send me the site and a quick description of what you're seeing in GSC. I'll let you know whether this audit fits or whether one of the other ones makes more sense.