Local SEO Services
Most local businesses lose customers to competitors who simply show up first in Google Maps. I help you fix that. Google Business Profile, citations, local content, reviews, and the technical bits that tie it all together.
Why local SEO matters
46% of Google searches have local intent. When someone searches "plumber near me" or "best coffee shop in [city]", Google decides which three businesses to show in the Map Pack. If you're not one of them, you're invisible for that search.
Local SEO is the difference between showing up when people are ready to buy and hoping they scroll to page two. Most don't.
What I work on
Everything that affects how you rank locally
Google Business Profile optimisation
Your GBP listing is the single biggest factor in local rankings. I'll audit your profile, fix category selection, optimise your description, set up products/services, and make sure your NAP data is consistent. If you have multiple locations, I handle that too.
Citation building and cleanup
Inconsistent business listings across directories confuse Google and cost you rankings. I'll audit your existing citations, fix incorrect data, remove duplicates, and build new listings on directories that actually matter for your industry.
Local keyword research
"Near me" searches are just the start. I'll find the actual terms people in your area use when looking for your services, map them to pages on your site, and identify gaps where you're missing out on local traffic.
Review strategy
Reviews affect rankings and click-through rates. I'll set up a system for generating reviews from happy customers, help you craft response templates for negative reviews, and monitor your review profile across platforms.
Local content and landing pages
If you serve multiple areas, you need location pages that aren't just the same template with the city name swapped out. I'll build location-specific content that actually ranks, with unique information about each area you serve.
Technical local SEO
LocalBusiness schema markup, hreflang for multi-region sites, proper canonical setup for location pages, and mobile optimisation. The technical foundation that makes everything else work.
Who this is for
Single-location businesses
Restaurants, clinics, law firms, trades, salons. You have one location and want it ranking in the Map Pack for your area.
Multi-location brands
Franchises, chains, agencies with regional offices. You need consistent GBP management and location pages that don't cannibalise each other.
Service-area businesses
Plumbers, electricians, cleaners, mobile services. You don't have a shopfront but you serve specific areas and need to show up there.
Common questions about local SEO
How long does local SEO take to show results?
GBP optimisation changes can show impact within a few weeks. Citation cleanup and content work typically take 2-3 months to move rankings. It depends on how competitive your market is and where you're starting from.
Do I need a physical address to rank locally?
Not necessarily. Service-area businesses can rank in local results without showing an address. Google lets you define the areas you serve in your Business Profile. The strategy is a bit different, but it works.
What's the difference between local SEO and regular SEO?
Regular SEO focuses on ranking in the main organic results. Local SEO targets the Map Pack and local organic results, which are influenced by different factors: proximity, Google Business Profile signals, reviews, and citation consistency. Most local businesses need both.
Can you help with Google Maps ranking specifically?
Yes. The Map Pack (the three listings that appear with the map in Google search results) is the primary focus of local SEO. GBP optimisation, reviews, and citations are the main levers for getting into those three spots.
How much does local SEO cost?
It depends on the scope. A one-off GBP audit and optimisation is less than ongoing local SEO management across multiple locations. I'll scope it after our initial chat and give you a clear price before starting.
Want to rank locally?
Tell me about your business and where you want to rank. I'll let you know what's realistic and what it would take.